Should a small business have a marketing goal?
Few small businesses even establish goals they want to achieve with the types of marketing they choose to use before they use any of the marketing approach. In other words, business owners and marketing managers need to determine what they would consider marketing success for each category of customer sales. Moreover, your goals must be Specific, Measurable, Attainable, Realistic and Timely, in other words, “SMART GOALS.”
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